Philip KingsleyElasticizer Pre-Shampoo Treatment

• Pre-shampoo treatment that delivers elasticity, body, bounce and shine to all hair textures
• Hydrolyzed Elastin improves hair's tensile strength and stretch while reducing breakage and snapping
• Castor Oil & Glycerin seals in moisture for long-lasting hydration
• Olive Oil, rich in Vitamin E, protects hair from UV damage while improving shine 
• Suitable for all hair types; all residue washes out, leaving hair in great condition without added weight 
• Paraben and fragrance free formulation

Philip Kingsley's award-winning Elasticizer features a deeply conditioning formula to dramatically improve the hair's texture, strength and resistance to breakage. For clients who struggle to grow their hair past a certain length, regularly subject their hair to colour processing or heat styling, find other conditioning treatments too heavy, or just want healthy, beautiful hair all the time - Elasticizer is the perfect solution. Designed for use as a pre-shampoo treatment, this paraben free formulation uses Hydrolyzed Elastin to enhance elasticity, body and bounce while improving the hair's tensile strength. By restoring the hair's stretch, clients will experience less breakage and snapping. An infusion of Castor Oil and Glycerin helps the hair retain moisture so it doesn't dry out. Added Olive Oil, high in antioxidant Vitamin E and essential fatty acids, increases the hair's shine while protecting from UV damage. With regular, weekly usage, your clients can experience gradual improvements that last.

Philip Kingsley

1. Apply Elasticizer to wet hair before shampooing.
2. Dampen the hair and liberally apply to mid-lengths and ends.
3. Cover the hair with a shower cap or towel for 20 minutes. Elasticizer can be left for longer or overnight prior to rinsing.
4. Rinse thoroughly before shampooing and conditioning as normal. Elasticizer can be left in overnight.

Do not use Elasticizer 72 hours before or after colour services as it might affect how the colour takes in this period only.